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Act-On Dramatically Improves Forecast Accuracy and Cancels Tableau Subscription with QFlow.ai

We are excited to announce a new case study highlighting the transformative impact of QFlow.ai on Act-On, a leading SaaS company specializing in marketing automation. This case study showcases how Act-On leveraged QFlow.ai to enhance their forecast accuracy and operational efficiency, leading to significant cost savings and strategic alignment.

View the full case study for GTM Finance here.

The Challenge: From Siloed Planning to Unified Insights

Act-On, like many scaling SaaS companies, faced the challenge of managing an overwhelming amount of marketing and sales data. Despite having a data warehouse, Tableau, Salesforce, and BI consultants, the company struggled with multiple sources of truth. Data-driven decision-making was cumbersome, slow, and often led to more questions than answers during board meetings.

Executives found themselves sifting through Tableau dashboards for insights, and sales managers relied on rough estimates for forecasting, leading to inaccuracy and inefficiency. The need for a more streamlined and reliable solution was clear.

The Solution: AI-Driven GTM Alignment with QFlow.ai

When Brian Anderson, VP of WW GTM Operations, returned to Act-On after a three-year hiatus, he immediately recognized the potential of a GTM Finance solution and championed the adoption of QFlow.ai. Today, QFlow.ai is an integral part of Act-On’s daily operations, used across multiple teams including GTM Ops, Sales, Marketing, and Finance.

QFlow.ai has revolutionized Act-On’s approach to forecasting and planning. The platform’s twelve-month growth scenarios, which blend end-to-end statistics on productivity, conversion probability, and timing, have made forecast triangulation as simple as a click. Weekly executive meetings and sales management calls are now more strategic, with Business Digests providing key insights into the most material changes in the revenue waterfall.

Key Results: Enhanced Accuracy and Efficiency

The implementation of QFlow.ai has yielded impressive results for Act-On:

  • Improved Forecast Accuracy: Act-On improved its top-line forecast accuracy to within 6% of actuals by week six of the first quarter.

  • Reduced Latency: The latency from analysis to decision-making was reduced from weeks and days to mere hours.

  • Resource Optimization: Two analysts were freed up to focus on higher-order initiatives.

  • Cost Savings: By cancelling their Tableau subscription, Act-On saved over $25,000.

  • Brian Anderson, VP of GTM Ops at Act-On, praised the impact of QFlow.ai, stating, “I’ve rarely seen a product help usher in the type of alignment we’ve achieved while using QFlow.ai. The ROI has been huge, but nothing compared to the cost of inaction.”

A New Era of GTM Finance

This case study underscores the power of QFlow.ai in driving GTM alignment and operational efficiency. By shifting from outdated, siloed planning methods to a unified, AI-driven approach, Act-On has not only improved forecast accuracy but also significantly enhanced its strategic decision-making capabilities.

We invite you to read the full case study to learn more about how QFlow.ai can transform your organization’s approach to growth planning and analysis.

2024-07-25
Alex Brower