: GTM Finance

We recently shared the virtual stage with Workday Adaptive Planning, Anaplan, Vena, Mosaic, Pigment, and other heavyweights at Paul Barnhurst’s (“The FP&A Guy”) FP&A Product Showcase.

The invitation is a badge of credibility, but standing out for a different reason is the real story:

“QFlow is a GTM-focused tool. Where does budgeting start? It starts with revenue. Everything else is percentages and assumptions based on where you’re going to land for revenue.”
— Paul Barnhurst, FP&A Product Showcase

I’ve done plenty of product demos and pitches; this conversation with Glenn was something else entirely.

No slides, no roadmap—just two ex-operators comparing scar tissue. Glenn’s career moved from marketing to CFO; I took the reverse path and ended up building QFlow.ai. That overlap made the discussion hit closer to home than I expected.

Achieving alignment between your Go-to-Market (GTM) teams and Finance is no longer optional. For CFOs, Revenue Operations, and Go-to-Market leaders, the stakes are high. Without tight alignment, forecasting becomes a game of guesswork, decision-making slows to a crawl, and opportunities are lost.

The question is simple: Do you build a solution in-house or do you buy a purpose-built platform to solve the problem today?

We are excited to announce a new case study highlighting the transformative impact of QFlow.ai on Act-On, a leading SaaS company specializing in marketing automation. This case study showcases how Act-On leveraged QFlow.ai to enhance their forecast accuracy and operational efficiency, leading to significant cost savings and strategic alignment.