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The GTM Finance Blog

Insights, musings, and the latest in technology and best practices for GTM Finance. Brought to you by the team behind QFlow.ai.

Future Finance welcomes Puzzle CEO, Sasha Orloff

The days of Finance teams simply counting the numbers are over. Today, Finance is expected to deeply understand, model, and partner with the rest of the business. Emerging technologies like generative AI are poised to revolutionize the finance function, ushering in a new era of strategic, data-driven decision-making.

That’s why QFlow.ai decided to partner with Paul Barnhurst and Glenn Hopper to launch the Future Finance podcast.

Introducing Segmented Annual Projections

Today, we’re pleased to announce Segmented Forecast Scenarios on QFlow.ai.

🎉🎉🎉

Companies of all sizes are adopting QFlow’s blended annual revenue forecasting engine. The positive feedback from customers and prospects has kept the QFlow team motivated. One piece of feedback was loud and clear. Segments are important.

Tracking Lead Response Time on Salesforce.com

More than ever, the attention span of a B2B buyer is fleeting. B2B CEOs are adding lead response time to the short list of key metrics reviewed daily.

Why? Because every lead counts right now. When a lead raises a hand asking for sales to get in touch, the likelihood of conversion to an opportunity correlates with timely follow-up. Leadership is right to focus on this tactical metric right now. As far back as 2011, a study in the Harvard Business Review found that companies are just too slow to respond. The authors found that the reasons for this…

Pre-opp conversions: Consolidating GTM reporting end-to-end

TLDR: we’re pleased to announce that we’ve caved. You can now track MQLs and SALs with consolidated campaign insights on QFlow.ai.

Background: We’ve always been skeptical of “MQLs.” Reporting on MQLs felt so rudimentary, like configuring a Tableau chart or modifying the step-function logic that often drives the creation of an MQL itself.

Tracking Ongoing Spend for Campaigns in Salesforce

Most B2B marketing professionals have used the Salesforce Campaign object. But if you’ve tried to reliably track marketing spend in a finance-friendly way using Salesforce campaigns, you’ve run into some fundamental limitations. Tracking ongoing campaign spend in marketing automation platforms HubSpot, Marketo, and Pardot is not possible — sadly, that’s why most teams end up in spreadsheets.