: Forecasting

We’ve been rolling out updates to QFlow to help revenue teams move faster, see over the next corner and trust the numbers behind their biggest decisions.

I’ve done plenty of product demos and pitches; this conversation with Glenn was something else entirely.

No slides, no roadmap—just two ex-operators comparing scar tissue. Glenn’s career moved from marketing to CFO; I took the reverse path and ended up building QFlow.ai. That overlap made the discussion hit closer to home than I expected.

Achieving alignment between your Go-to-Market (GTM) teams and Finance is no longer optional. For CFOs, Revenue Operations, and Go-to-Market leaders, the stakes are high. Without tight alignment, forecasting becomes a game of guesswork, decision-making slows to a crawl, and opportunities are lost.

The question is simple: Do you build a solution in-house or do you buy a purpose-built platform to solve the problem today?

Today, we’re pleased to announce Segmented Forecast Scenarios on QFlow.ai.

🎉🎉🎉

Companies of all sizes are adopting QFlow’s blended annual revenue forecasting engine. The positive feedback from customers and prospects has kept the QFlow team motivated. One piece of feedback was loud and clear. Segments are important.

TLDR: we’re pleased to announce that we’ve caved. You can now track MQLs and SALs with consolidated campaign insights on QFlow.ai.

Background: We’ve always been skeptical of “MQLs.” Reporting on MQLs felt so rudimentary, like configuring a Tableau chart or modifying the step-function logic that often drives the creation of an MQL itself.

We’ve written about in-quarter sales forecasting and the importance of data hygiene and sound, repeatable process when it comes to calling your current quarter accurately.

Salesforce.com forecasting features are typically a pain to configure, use, and maintain. An industry of sorts has emerged to address some of Salesforce’s shortcomings.

Three years ago, using HubSpot for anything other than marketing automation was frowned upon. Sales ops didn’t like HubSpot CRM¹. Sales reps didn’t get it.

A lot has changed.