Two Paths to GTM-Finance Alignment: Build versus Buy
Achieving alignment between your Go-to-Market (GTM) teams and Finance is no longer optional. For CFOs, Revenue Operations, and Go-to-Market leaders, the stakes are high. Without tight alignment, forecasting becomes a game of guesswork, decision-making slows to a crawl, and opportunities are lost.
The question is simple: Do you build a solution in-house or do you buy a purpose-built platform to solve the problem today?
2024-10-06