Beyond the Funnel and the Difficulty of Sales as a Science
The shift toward remote/hybrid selling is shining a light on the folly of organizations that rely on a small subset of sales superstars to hit their number.
In part, that’s what Jacco Van Der Kooij and the good folks at Winning by Design warned about (“science over superstars”) in their 2018 book, The SaaS Sales Method.
2022-09-24