The GTM Finance Blog

Here’s a startling reality: 4 in 5 B2B companies set their growth targets based on top-down goals, not bottom-up reality. We’ve all seen how this plays out.

“Bad data in, bad data out” isn’t just an excuse – it’s a tax on your entire go-to-market operation. It shows up in missed forecasts, skewed attribution, and countless hours spent debating whose numbers are right instead of acting on them.

Great RevOps teams understand the importance of data. But turning raw numbers into meaningful insights that resonate with leadership, investors, and frontline teams? That’s an art form too often delayed by complexity, manual data wrangling, and endless formatting tweaks.

In the world of B2B growth, alignment isn’t just nice to have—it’s mission-critical. Yet too often, teams operate from different playbooks, using different data to tell different stories. Today, we’re changing that with automated Business Digest delivery.

Once an Opportunity has reached a stage that qualifies it as pipeline, sales should know who they’re selling to, right?

Achieving alignment between your Go-to-Market (GTM) teams and Finance is no longer optional. For CFOs, Revenue Operations, and Go-to-Market leaders, the stakes are high. Without tight alignment, forecasting becomes a game of guesswork, decision-making slows to a crawl, and opportunities are lost.

The question is simple: Do you build a solution in-house or do you buy a purpose-built platform to solve the problem today?

Tune in as hosts Paul Barnhurst and Glenn Hopper explore the power of AI in finance automation with Nicolas Boucher, the founder of AI Finance Club.

In this episode of Future Finance, hosts Paul Barnhurst and Glenn Hopper dive deep into the reality of AI in business with Conor Grennan, Chief AI Architect at NYU Stern. They unpack how AI can revolutionize industries without falling for buzzwords, like the inflated importance of “prompt engineering.”

On this episode of Future Finance, hosts Paul Barnhurst and Glenn Hopper speak with Gabriela Gutierrez, a finance professional turned AI entrepreneur, about the intersection of artificial intelligence (AI) and financial planning and analysis (FP&A). Gabriela shares her insights on how AI can enhance finance processes, eliminate manual tasks, and ultimately drive strategic growth.

We have some exciting product updates — especially for companies uses Slack or HubSpot.