The GTM Finance Blog

We recently shared the virtual stage with Workday Adaptive Planning, Anaplan, Vena, Mosaic, Pigment, and other heavyweights at Paul Barnhurst’s (“The FP&A Guy”) FP&A Product Showcase.

The invitation is a badge of credibility, but standing out for a different reason is the real story:

“QFlow is a GTM-focused tool. Where does budgeting start? It starts with revenue. Everything else is percentages and assumptions based on where you’re going to land for revenue.”
— Paul Barnhurst, FP&A Product Showcase

I’ve done plenty of product demos and pitches; this conversation with Glenn was something else entirely.

No slides, no roadmap—just two ex-operators comparing scar tissue. Glenn’s career moved from marketing to CFO; I took the reverse path and ended up building QFlow.ai. That overlap made the discussion hit closer to home than I expected.

Join Paul Barnhurst, The FP&A Guy, and Glenn Hopper in this episode of Future Finance as they sit down with Jason Pikoos, Partner and CFO Advisory Leader at Connor Group. Together, they unpack how today’s Chief Financial Officers are adapting to an environment defined by heightened data analytics, new technologies like AI, and the need for strategic leadership that transcends traditional finance responsibilities.

Every B2B company knows the drill: You need to understand business performance by segment. Today, what changes is how we get there.

Here’s a startling reality: 4 in 5 B2B companies set their growth targets based on top-down goals, not bottom-up reality. We’ve all seen how this plays out.

“Bad data in, bad data out” isn’t just an excuse – it’s a tax on your entire go-to-market operation. It shows up in missed forecasts, skewed attribution, and countless hours spent debating whose numbers are right instead of acting on them.

Great RevOps teams understand the importance of data. But turning raw numbers into meaningful insights that resonate with leadership, investors, and frontline teams? That’s an art form too often delayed by complexity, manual data wrangling, and endless formatting tweaks.

In the world of B2B growth, alignment isn’t just nice to have—it’s mission-critical. Yet too often, teams operate from different playbooks, using different data to tell different stories. Today, we’re changing that with automated Business Digest delivery.

Once an Opportunity has reached a stage that qualifies it as pipeline, sales should know who they’re selling to, right?

Achieving alignment between your Go-to-Market (GTM) teams and Finance is no longer optional. For CFOs, Revenue Operations, and Go-to-Market leaders, the stakes are high. Without tight alignment, forecasting becomes a game of guesswork, decision-making slows to a crawl, and opportunities are lost.

The question is simple: Do you build a solution in-house or do you buy a purpose-built platform to solve the problem today?