The GTM Finance Blog

Three years ago, using HubSpot for anything other than marketing automation was frowned upon. Sales ops didn’t like HubSpot CRM¹. Sales reps didn’t get it.

A lot has changed.

With the formation of QFlow.ai, I wanted to share a bit about what QFlow is and does, but also try to answer the question: why build QFlow?

Let’s begin with the problem. Both I and my co-founder have spent years in executive positions (CFO, VP Finance, VP Operations, VP Marketing, etc.) at B2B companies. At each company, between sales, marketing, customer success, and finance, we had a lot of tools generating a lot of data. But our organizations were by and large stuck with outdated tools and skills to analyze that data.

//: # (